At MOYU, we believe when people are connected to their fullest potential, they have the power to transform not only themselves, but the world. 

Your fullest potential starts with you — your choices, your everyday fuel — but let’s not get too serious, transformation can be fun too! That’s why we sought out to create a tasty, satisfying treat that makes you feel as good as it takes and looks. 

We’re here to create better-for-you baking & every day living — because a better you means a better planet.

MOYU, more you.

MEET THE FOUNDER

Our journey started with our founder, Gillian, in search for a clean, protein-packed, fiber-filled and of course, satisfying snack to prepare for an upcoming fitness competition. She may have failed in finding her perfect treat, but in turn, took matters into her own hands. What manifested was a revolutionary farm-to-cake baking method, leveraging a gut- & earth-friendly fiber, Konjac (create a jump link to Konjac section), found & used in her own hometown in Asia for over 2,000 years.

ROOTED IN KONJAC™

Our not-so-secret star ingredient birthed in one of the most biodiverse areas in the world, Yunnan, China. 

Konjac is a soluble dietary fiber that is nutrient-rich and is also considered a superfood, having been studied for over a dozen potential health benefits 

Looking to learn more?

KONJAC root, birthed in one of the most biodiverse areas in the world, Yunnan, China. 

OUR COMMITTMENT

For You, For Yunnan, For Farmers, & For the Planet

MOYU Founder, Gillian, has scoured the globe to find the best premium, plant-powered ingredients. Our farm-to-cake method is grounded in whole-hearted intention, leveraging local, organic ingredients & functional superfoods that connect you to your fullest self. Our Queen Konjac is sourced directly from Gillian’s hometown, Yunnan. We strive to continue to support the agriculture & economic development of this biodiverse region. 

Not to mention, we are committed to responsible-sourcing ingredients from real people we actually know — farmers with fair labor practices and a respect for people and the planet. 

We know that sustainability is a spectrum. That’s why we are consistently striving to do & be better — for you and for the world. 

Have a genius recommendation, or want to partner to help us build a better planet? We’re always looking for cool, conscious people to collaborate with.

Get in Touch

HOW MOYU MEASURES UP

Eggs + Superfoods + Konjac

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🥚 🥚 Egg-cellent 🥚 🥚 Egg-cellent 🥚 🥚 Egg-cellent 🥚 🥚 Egg-cellent 🥚 🥚 Egg-cellent 🥚 🥚 Egg-cellent 🥚 🥚 Egg-cellent 🥚 🥚 Egg-cellent 🥚 🥚 Egg-cellent 🥚 🥚 Egg-cellent 

330 KCAL:

One whole loaf of MOYU (3 servings) has as many calories as one slice of regular cake. Really. No empty calories & nutrient dense.

0g ADDED SUGAR: 

Our cakes are an indulgent treat that use whole, natural fruits.

30g PROTEIN:

Our cakes are packed with protein, thanks to our pasture-raised eggs*, greek yogurt and pea protein.

4g NET CARBS PER SERVING:

We go against the grain, thanks to our diatery soluble fiber, Konjac Root

Our Partners & Farms

Our farm-to-cake method is grounded in intention, leveraging local, organic ingredients and superfoods whenever possible to connect you to your fullest self.